In a world dominantly run by technology, and if you want to be successful in business, entrepreneurs no longer have a choice but to embrace it. At this particular point, there is a higher chance that you already have a website or blog for your business in place. It is highly likely that you have a laid-down SEO strategy and you’re at the point of Implementing the various search engine optimization tactics to get your site on the first pages of Google.
Well, link building is one of the most important aspects of SEO. The more you establish links for your site on other sites with content that adds value to your audience, the more search engines will consider your site worthy of higher ranks in SERPs. This will, in turn, make your website more visible to your target audience, leading to more traffic to your site. An increase in web traffic is highly likely to translate to more sales, higher profits, and the ultimate growth of your business.
But of course, this won’t happen overnight. Now that we are on the same page about the importance of backlinks, link building requires a strategic approach. It involves using several tactics to ensure you get quality backlinks to the right authority sites. Adam White of SEOJet explains in the article “The Simple 3 Step SEO Backlink Strategy That Works Like Magic” that you need a good backlink strategy in place to get pages with amazing content from your website to the first page of Google. So how exactly can you get more backlinks?
Here are 7 tactics that you can use to get more backlinks to your site.
1. The skyscraper technique
Sometimes it can be really difficult to capture the attention of your audience. When you find yourself in such a situation, one of the ways you can change that is by utilizing the skyscraper technique to get more backlinks. It involves doing research on keywords and topics within your niche or interest and finding content that is performing really well on Google. You will usually find this on the first page on search engines. After that, you write a piece of content that conveys the same message in a more comprehensive, clearer, concise way. Your content has to be more engaging and up-to-date. It should literally be at least twice or three times better than the content that is already online. From there, you can reach out to authority sites that you mentioned in that content and hopefully get links.
2. Reach out to authority bloggers and reporters
Blogs and news sites are among the most visited websites online. This is because it is where most people get updated with the latest trends, gossips, news, and much more. But where do you think most of them get their content from? If you guessed right, sometimes they hit a rock on certain topics and the latest happenings. You can earn more backlinks if you reach out to various bloggers and news sites that have authority in your local area and become a source of their content. You can even provide it for free but ask for a backlink instead, which you embed in your content.
3. Use your associates and relations
If you’re a brand that deals with a certain line of products, it is highly likely that you have suppliers and big companies as your clients. These could also be great sources of back links if you haven’t utilized them yet. However, it is important to ensure that you link to sites that are either doing well on SERPs or companies with a solid reputation in the industry.
4. Reclaim dead and broken links
The internet is full of sites of businesses that have changed names, changed their website domains or are no longer functional. However, you will also find that links leading to those sites are still hanging around in content that is still online. You can reclaim such links in content that is relevant to your site by reaching out to the authority site owners where the content is posted or links to and asking them to consider replacing it with yours for more value. The tough job here would be finding sites that are still linking to broken or dead links but luckily, there are various link checker tools that can help you. Nonetheless, you will want to reach out to only authority sites when it comes to reclaiming broken links.
5. Make Use of Blogger Reviews
Today, in a world where there are so many different versions of products and services, everyone is reading reviews before making their purchase decisions. This means that review sites are high traffic sites and when you get a good one that offers quality content, you can reach out to them and ask for a link. Of course, this works better if the review sites deal with products that are relevant to your site or business. It works best if the reviewer is an authority site.
6. Use Your Brand Mentions
If you’re a relatively established brand or business, higher chances are that you’ve been mentioned a couple of times online by reviewers, bloggers, consumers or people who’ve found interest in what you’re offering.
The more times you’ve mentioned, the better the odds are that you will earn a link from an authority site or two in a particular niche. You can simply do this by getting in touch with the owners of sites where your brand has been mentioned and talk them into dropping a link or two in the specific content with the mentions as anchor text.
7. Don’t Ignore Social Media
The number of social media users is expected to surpass 3 billion by the year 2021 according to Statista. And as much as your main focus is to rank high on google, you should never underestimate the power of social media when it comes to site traffic and online visibility. One of the ways you can get more traffic to your site is using social media backlinks, which are links placed on new feeds that lead potential customers to your site. Needless to mention, maintaining a presence on social media will also boost your internet marketing campaign a great deal. You can also use live links in between your posts, other content or profile descriptions that lead back to your site for more traffic.
Link building may not be an easy task to juggle. It may take time and lots of effort before you can finally see the results. However, with the help of the above few tips, getting more backlinks to your site will no longer be a worry to you. The main trick is to plan, be creative, be smart, and implement.