How to Optimize Videos for a Website

To say that videos are the current ‘trend’ when it comes to web content is an understatement and the last few years has seen a steep increase in video content that is used not only on websites but also social media. Of course if you want to use videos on a website, one of the things that you need to know how to do is optimize them and that can be tricky for beginners.

Types of Optimization

When you’re optimizing videos for a website you’ll find that there are numerous types of optimization that are based on how you intend the video to be viewed. The most common types used nowadays include optimizing for:

  • Embedded video players that use video sharing platforms such as YouTube, Vimeo, and so on.
  • Flash or HTML5 video player to stream videos directly on your website.
  • Direct-download links to the video itself.

Depending on which type of optimization you require, you’ll find that the criteria to consider differ. While video sharing platforms have their own preferred formats and video settings (that vary from one to the next), the ‘standalone’ options also can vary depending on bandwidth and quality considerations. After all, you don’t want to end up running out of bandwidth and having issues with your webhost – but at the same time you also undoubtedly want your video content to be of a satisfactory quality.

How to Optimize Videos

To start optimizing your videos, the first thing you’ll need is video converters. If you’re looking for one that is easy to use and will provide you with ample options then you should definitely give the Movavi Video Converter a try.

When you start to use the Movavi Video Converter and optimize your videos all you need to do in most cases is select one of the hundreds of presets that are available. Each of these presets will be tailored to a different device or platform – including support for mobile devices as well as video sharing platforms such as YouTube, Vimeo and Facebook.

While the presets are the easiest way to optimize your videos for online use, you could also use the other features of the Movavi Video Converter to edit the video settings and manually select a widely-compatible format, set the resolution of the video, choose the bitrate, or even compress the video to a specific size.

Long story short:  if you want to optimize videos for a website all you need to do is identify how you want them optimized and then use the Movavi Video Converter to get the job done. It shouldn’t take you more than a few minutes to do so, and you can then upload it with easily and see the results for yourself.