Has it been your dream for many years to launch your own ecommerce website? If this is the case, there is a right way and a wrong way to do it. With so much to think about leading up to the launch of your site, it can be very easy to overlook critical details. This is why patience is a virtue when it comes to an endeavor such as starting your own online business. Do not be in a rush for your site to go live. Take some time to work out all of the kinks and make sure that everything is functioning properly. The worst thing that can happen is for you to need to take your site offline for an extended period of time because of technical issues. Get these things sorted out before the general public has access to your website.
Here is the right way to launch an ecommerce business.
1. Prepare your social media
As all small business owners know, social media is a critical part of doing business in today’s world, especially if that business is online. Being active on Facebook and Twitter will help you to attract people to your business who would otherwise have never heard of you. However, it is important to be active. Do not simply create an account and then never use it. Make sure that you always reply to all of the people who contact you on social media. For added exposure, consider making some videos and posting them on YouTube, the world’s largest video sharing site.
2. Google analytics
When you are launching a new website that deals with e-commerce, it is important that you create an account with Google analytics. This will allow you to see where all of your business is coming from. Learning what links customers click on to get to your website is vital because it lets you know where to promote your site. When used properly, the information provided by Google analytics can reap huge rewards for a website.
You will need to decide which carrier you are going to use, as well as the materials to pack your merchandise and the price you will charge your customers for shipping. Many people are turned off by high shipping fees, so be very careful where this is concerned. You might want to consider offering free shipping for orders over a certain amount of money.