Webpage security is vital to the success of any business that conducts transactions with their customers over the internet. Small businesses often find themselves the victim of cyber attacks because hackers assume their internet security is subpar.
Each year, one in five small online businesses will fall victim to a cybersecurity breach. Of these online stores, sixty percent will close within six months of the incident. There are many consequences when a data breach is discovered. Obviously, financial ramifications abound as customers will require reimbursement of lost funds or reparations for the loss of their personal data.
Additionally, the security of a business webpage can be vital to consumer confidence. If customers suspect a business website is vulnerable in some way, there is no way the webpage can be successful.
Webpage owners should take great care to ensure the safety and security of each person visiting the site. Whether it be payment information or personal data, a successful webpage owner considers any visitor details when making security decisions.
Actions Customers Should Take to Improve Security
Webpage owners should consider ways to make their sites even more secure for their customers and visitors. Some of these methods will require your customers to be diligent about their own safety when interacting with your site.
- Upgrade Password Requirements: Your customers could fall victim to brute force attacks if their accounts use easily decoded passwords. Require sophisticated passwords at the account creation screen.
- Demand CVV Information at Payment: If a fraudster has stolen credit card numbers but no security information from the back of the card, they cannot make purchases when CVV information is required.
- Limit Payment Amounts: If your business offers a static price point or typical range of purchase amounts, consider limiting transaction amounts from the same account. This can prevent someone from making multiple purchases with a fraudulent or stolen account.
- Process Payments with AVS: Many payment processing plugins and apps require AVS, but the system verifies the address the customer enters with the billing address associated with the payment method.
Actions Webpage Owners Should Take to Improve Security
Most content management systems (CMS) like WordPress offer an array of security features designed to protect the core of their application. Patches and updates are offered to ensure any vulnerabilities are dealt with before problems come up.
Keeping your site up to date and installing relevant security patches is integral to protecting your webpage. There are other ways to protect your webpage and customers to consider.
- Strong Passwords: It is said repeatedly, yet brute force attacks to continue to be a simple way for hackers to access web pages and accounts. With the advancement of AI, it is more important than ever to use unique, sophisticated passwords.
- Avoid Allowing File Uploads: Many web pages encourage the upload of files like documentation, profile pictures, or completed forms. This can be a security risk that is best avoided by eliminating file uploads entirely.
- Use HTTPS: Recently, Google Chrome released an update that will alert consumers to websites that do not have an SSL Certificate. While it is an investment, it has become a virtual requirement for any website processing payments. With the new warnings, customers will avoid your webpage if you do not offer this service.
- Test Your Security: There is software available to webpage owners that can alert them to vulnerabilities on the sites. Investing in these tools allows you to feel confident that your protections are enough to keep your webpage and customers safe.
Other Considerations for Security
While securing your webpage is of the utmost importance, it will do no good if the devices accessing your site are not protected. Many business owners are working all the time. This often means that business is conducted via mobile devices in an array of locations.
If you find yourself accessing your webpage or customer data on your Android device, consider downloading a virtual private network (VPN) app. A VPN can encrypt data sent to its servers to ensure a hacker cannot spy on you and information you send or receive.
Customers are becoming more aware of cybersecurity as an issue due to the many recent instances of data breaches. Providing a webpage that is secure is essential to success. Preventing a cyber-attack is important as once consumer confidence is lost, there is little room to gain it back.
Keep the ideas for increasing security listed above in mind as you build your webpage to give it the best shot at success.