There are currently 644 million websites on the Internet. If you aim to become a large fish in this gigantic ocean, your site has to be top-notch.
Whether they consciously recognize it or not, the first thing a user judges when clicking on the website is its design. They may not have the vocabulary to describe the design elements of a site, but they know whether or not they like it.
You’d better hope they do. If you’re looking to spruce up your website design and development, we’ve got some tips.
1. Web Animation
Our technology is becoming increasingly immersive and dynamic, and so should our design. You may not be able or want to give your users a VR-like experience on your website, but you can make it more engaging with web animations.
In places where you’d traditionally add a quirky photo, you might want to consider adding an animated .gif to display, e.g. a bar graph. With a professional team of designers, you can design animations that will show information more engagingly.
2. Bolder Colors
Web design has had its heydey in recent years with minimalism in design. The most prominent websites on the Internet were defined by their expansive white space and muted colours.
But these days are gone, and you should add some colour to your stark black-and-white webpages. They’ll attract the eye and more customers.
3. Faster Page Speeds
Users expect web pages to load nearly instantly. If they don’t, they’re far more likely to exit your site before a single page even renders.
Google’s search algorithms also prioritize websites with fast page load speeds to a certain extent. So you should consider the user, and Google, before you add too much bloat to your pages, making them run slower.
4. Designing with Mobile in Mind
Did you know that 52.64% of all global internet traffic took place on phones in 2017? That’s right, the majority of Internet users are surfing the web on their phones and other mobile devices.
What does this mean for website design development? Well, it says that your website’s design needs to be scalable. An aesthetically pleasing version of your site needs to be readable regardless of the size of a device’s screen.
A more mobile-friendly web design is not only more user-friendly, it again helps boost your SEO score in Google’s eyes.
When it comes to making your website accessible to interpret and navigate, the key is predictability.
This means that your website should be intuitive. Your navigation buttons should look like navigation buttons in the eyes of the user. It should also be made clear what each button does and where each link on your website goes.
People tend to overthink this aspect of their design, but it’s unnecessary. Keep it simple.
Need Help with Your Website Design and Development?
This brief article has hopefully given you some ideas on what to do to spruce your website and bring it into the modern age.
Of course, implementing some of these techniques are easier said than done. If you need help with your website design and development, check out the services we can offer. We’ll have your site looking stylish and responsive in no time.