Law firm websites, just like any website for that matter, need to have a strong presence. To achieve this feat, it is important to be familiar about SEO and how to properly utilize it to make a firm establishment of visibility in the internet market. A few years back, SEO was easy to achieve through employing keyword numerous and continuous keyword entries and a few other things. However, Google has evolved over time and its algorithm for ranking websites have become more complex. This is why websites, especially law firms need to revisit their SEO strategies to effectively adapt to the new ranking algorithm and still maintain a steady stream of website visits and client influx.
Create an SEO-Friendly URL
Incorporate short keyword phrases in your page URL. This is one of the basic on-page SEO techniques any website can incorporate. For example, you can improve the location data of your law firm like CruzLawMiamiFL.com instead of just Cruzlaw.com. This can greatly improve your ranking factor when it comes to location and searches for local law firms in the city of Miami or the county of Miami-Dade. Another way to strengthen the ranking factor of your URL is through specialization. Include a specific specialization to attract ideal clients by improving the URL domain name with specific SEO like CruzDUILawExpertsMiami.com or CruzCriminalLawMiami.com.
Improve Your URL Structure
Keep your URL consistently SEO-friendly all throughout and incorporate this method into your URL structure. Structure is defined as the name of the remaining pages and posts on your website. Having a simple, accurate and SEO-centric URL structure can improve your law firm website’s ranking and accessibility to potential clients. Search engines can also easily incorporate specific pages from your website, which further improves its visibility. When users look for a specific type of service your law firm website provides, (e.g. DUI) your page can easily figure in the results.
Incorporate Authoritative Outbound Links
You can also improve the credibility and competency of your law firm by including in your page links to articles on authoritative sites and avoid linking to competitors. For example, you can include links to local authorities, court cases, court websites etc. How does this translate to boosting traffic to your website? Greatly. When users are linked to authoritative websites, they are most likely to go back to your website as the source where you found a reliable reference and additional resources.
Include Keywords in Your Title Tag
The words seen in the clickable link when your site shows up in a potential client’s search is called the title tag. This title is important because it gives users an idea of what your website is all about. Include short but significant keyword phrases in your page title to attract more clients and lead them to explore your website further.
Optimize Your Header Tags
Header tags or paragraph headings serve to define the content and categories on a web page. When certain parts of your web page or content are tagged as H1, H2, H3, sub-titles or emphasis, Google’s search engine is alerted of the key topics on the paragraphs that follow. Thus, it is important that the keywords and phrases in these tags are specific and relevant to the content of the paragraphs. Make sure the H1 tags are supported by H2 tags and so on.
There are many areas on your website that can be utilized for search engine optimization. These can be personalized and improved to adapt to the changing search engine algorithms. Incorporating on-page SEO tweaks into your law firm website can give you substantial benefits in your online marketing strategies. The important thing is to be open and aware of the changes all around you – from search engine rankings to the needs of potential clients and audiences.