5 Tips for Choosing a Font for Your Logo

If you truly care about your business, then you must care for its brand too. Since the logo is one of the most important aspects of every brand, make sure you pick the most suitable color combinations, icons, and of course- fonts. But how do you do that?

If you want to pick the perfect font for your company logo, then the following tips can help you:

1. Seek Inspiration

One of the first things that you want to do is to take a look at as many logos as possible. You can find some of the best and creative logo designs on Dribbble and other online platforms where the designers showcase their works.

Taking a closer look at some of the original and high-quality designs will help get your ideas flowing. As you will see different fonts working in different types of logos, you will be able to find an appropriate font for your own. If anything, you will at least get to see what’s trending in the design industry and what’s not.

2. Get the Basics Right

A good font follows certain principles that are universal:

  • Readability: A font should be easily readable on its own but also when it’s put on the logo that has a certain background and design elements like icons and shapes. Also, whether you put the font on a large billboard or a small pen, it should look attractive and be easily readable.
  • Kerning and Leading: Kerning refers to the space between individual characters or numbers, and leading refers to the space between lines of text. Both are spacing concepts which play a huge role in finding the right font. This is because poor spacing can ruin even the best thought-out Look at the example below:
  • Contrast: Make sure that the text has high contrast against the background so that it’s easily distinguishable. Some of the things that you want to focus on include the font size, color, and space.
  • Type Associations: Just like there is a psychology of logo shapes which allows you to find designs that connect to your target demographic the way you intend, a font’s type can have positive or negative associations too. For instance, fancy scripts, rounded lettering, open lettering, etc. show positive emotions. Similarly, harsh or thick strokes, tight lettering, etc. show negative emotions. Naturally, you want to reflect positivity with your logo by choosing fonts that have positive associations.

3. Keep it Real

Two of the top tips for keeping your branding and marketing authentic always include:

  • Keeping it simple
  • Understanding your brand goals and personality

You need to apply these when picking a font for your logo too. In other words, you want a font that’s simple and in line with your brand’s mission statement and personality. Don’t lean towards a fancy font just because it looks, well, “fancy”. Instead, pick one that represents your business aptly and is in line with brand’s personality and voice.

4. Study Your Competition

If you will make a list of all the characteristics of successful brands, you will notice that uniqueness is one of them. Think of brands like Google, Nike, Samsung, etc. They all have many competitors in their respective industries and yet, they stand out. So, if you want to build a brand like them, then you need a unique font, and for that, you need to study your competition.

The last thing you want is using a logo with a font that one of your top rivals is already using. However, unless you spend some time going over the logos of your rival brands, you can’t remove this risk. Also, since rebranding is usually quite expensive, you have all the more reason to scout your competition so that you can find an original and attractive font for your logo.

5. Think About the Future

Many entrepreneurs make the mistake of choosing trending fonts for their logos just because they are “in style”. The problem with this practice is that what’s fashionable today might not really be tomorrow. So, when you are picking fonts for your logos, then ask yourself this question: “will this font look good even 10 years from now?”

Remember, the best logos have timeless fonts. A good example of this is Coca-Cola. Its unique font is decades old, and yet it’s one of the most iconic fonts today.

So, there you have it- some of the best tips on finding the perfect font for your perfect logo. No matter what you do, make sure that you take your sweet time. You don’t want to pick the first font that you find interesting or attractive. There are millions of fonts to choose from, after all. Good luck!