Instagram is one of those platforms where more is more, the more followers you have the more followers you will get and the easier it will be to start monetising your feed and your platform. But how do influencers do it? It seems that they can jump from 20,000 followers to 30,000 over night with no effort.
Read on and we will tell you how influencers can easily get more Instagram followers!
Influencers have created their own brand on the platform, if you look at the top influencers on Instagram you will see that they have built an entire brand about their feed. Each of them operates within a very narrow niche that appeals to a particular type of audience. Influencers then rigidly stick to their branding. Keep this in mind when you are setting up your feed, what is it you want users to think about you? The more streamline you are with your brand, the more people will understand your niche and want to be involved.
This is probably one of the biggest ways to ensure their audience is consistently growing. Posting, in whatever context is the way influencers keep their feeds in the mind of their audience. This can be engaging on other people’s feeds, posting stories of what they’re up to or normal posts. It may seem like they’re always online promoting themselves, but a lot of it will be automation, however, the more they post at their audiences most active hours, the higher the chances of followers.
Timing Their Posts
Influencers have using Instagram down to a fine art for self-promotion and one of the ways they do this is by considering their audience. If their main audience is young professional men, then posting content at 11am on a weekday isn’t going to reach them because they’ll be at work and may miss it. Influencers understand how to use analytics to better understand their target market and work backwards. Once they have worked out when their market is online, they will base their posting schedule around this, thus increasing visibility.
Hashtags and Location Tags
Don’t get us wrong, hashtags are still ridiculously important when it comes to promoting yourself on Instagram, but you need to move past just hash tagging your posts. One of the ways in which Influencers increase the number of followers is by using hashtags on their stories along with location tags. The more information you can get into your story in terms of where you are, what you are you doing and tagging who you are with, the more exposure and visibility your story will garner. You have more chance of it being shown to users who may not necessarily know who you are and then they’ll start following you.
Upgrade Your Instagram Account
We previously mentioned that Instagram is a numbers game, this is 100% true and you can make this easier for yourself by upgrading to a business account. This way you can see all the data related to your feed and you can then analyse what is working and what isn’t. Influencers have business accounts and will use the analytics functions to work out if they are reaching their target audience, market and chosen demographic. The tools show you where most of your interest comes from, along with engagement and likes. The more you know about your audience, the more you can promote yourself to them and increase follower numbers.
Utilize Growth Services
Instagram growth services are widely used by influencers to rapidly increase their following without having to purchase followers. A lot of famous influencers use organic services that use automated bots that will like and follow users that are engaging with similar content. As people like being validated, especially by someone who has a large following, they are more inclined to like content and follow back. A good growth service can the difference to making it as an influencer and not.
Follow Similar Users
If you have an influencer that you look up to, aspire to be like or simply share the same niche, follow them! There is no reason not to and they may be able to provide you with valuable insight into how they increase their follow numbers consistently. You can also approach their followers and meaningfully engage with them to increase your following! If you both have a good follower base and you are both operating within the same market segment, why not reach out and see if you could both collaborate? This way you both make the most of the audience and can both increase your following, who knows you may even get along!
Instagram is all about staying relevant, being consistent with your content and posting at the right times. You want to make sure that you remain consistent with your posting times to ensure that your posts will reach your followers and your target market, there is no point in posting when they’re all asleep! Keep your feed, stories and outreach to how you have branded yourself, consistency is everything and audiences aren’t keen on mixed messages or mixed aesthetics. Influencers are always on the lookout for the next big thing on the platform, so you should be too. Growing a following like an influencer isn’t difficult but it does require work, but now you know how to do it, you’ll have thousands of followers in no time.