Anyone can create a website since it’s quite simple to do it. However, while creating a website is relatively easy, creating an awesome website that attracts new future clients and ensures the return of old ones is a lot more complicated. This is especially true for law firms. Fortunately, you don’t have to worry about creating a website all on your own because we’ve got you covered.
Below, you will find all the features that will put your law firm’s website ahead of others.
Easy to Use Interface
This is a very important aspect that a website should have. You want a website that a client can easily navigate, because people get frustrated quickly, and do not have the patience to browse through difficult-to-use websites in search for the information they need. If a person finds your website difficult to navigate, then they will simply go to another law firm with an easier to navigate website that allows them access to whatever they need as soon as they visit it.
Access to Relevant Information
Speaking of clients looking for information, you need to ensure that your website provides the relevant and reliable information they need. When creating a website, you should not just have your contact information listed, you need to ensure that clients can get the detailed information they are seeking within seconds. For example, if your law firm provides services for personal injury lawyers in Frankfort, you might want to include information about how a car accident claim process works in Kentucky as well, as other relevant personal injury claims that a visitor of the website may be interested in pursuing. This will not only increase foot traffic to your law firm’s website, but it will also ensure that potential clients are aware of how well you know the field and that you will be able to represent their case whatever it may be.
Articles and Updates
This is kind of related to the above feature, but it is still worth mentioning. Having articles on your law firm website, either about different laws relating to your field or about different cases that you can help potential clients with will give your website viewers a sense of reliability. This will make them believe that you do understand your job quite well, which means that you will be able to help them with whatever legal cases and issues that they may be facing.
Utilizing Your Branding
Branding is important because it sets you apart from other law firms out there. For example, your law firm probably has a logo, you can use this logo on your website. Don’t forget to use a color scheme that relates to your branding, by using the same colors you have in your logo, for example. You also need to add your law firm’s name in a very clear position so that anyone visiting your website knows this website is yours.
Search Engine Optimization
You’ve probably heard about this when you were looking for how to make your law firm the best out there. It is one of the best ways to ensure that your law firm gets as much attention as you want it to. If your website has the above-mentioned features, you are already on your way to SEO perfection, and just need to go through some small tasks to get to the top.
Don’t take this part of your website for granted because it may seem unnecessary, but it can have a great effect on how much business your law firm gets. The fact of the matter is, even if you do not have an area where clients can post their reviews and testimonials, they can easily post the reviews on third party websites and you don’t have any control over them.
Dedicated Section for Achievements and Attorney Profiles
Brag. You read that right, when a client is looking for a lawyer to represent them, they want someone with many past achievements, so do not be afraid to have a section of your website reserved for all the different achievements your law firm has. You also need to include attorney profiles because clients feel more comfortable with representation when they know who is representing them.
As you should be able to tell by now, the most important thing when it comes to your law firm’s website is stressing your advantage. There are many law firms out there and most, if not all, are getting on the technological side of things and creating their websites, so you need to ensure that you can compete with these law firms and that your clients are satisfied with your services.